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Chef at Your Shoulder
Project type
Branding & Identity, Website Design, Social Media
Location
Calgary
As the owner of Mountain Communications and Design, I undertook a comprehensive branding and marketing project for Chef at Your Shoulder, a bespoke culinary service led by a talented chef.
The project encompassed creating a cohesive brand identity from scratch, tailored to reflect the chef's unique culinary approach and customer experience. This involved designing a distinctive logo, selecting brand colors that evoke culinary excellence, and crafting a visual style that resonates with the target audience.
In addition to branding, I developed and launched Chef at Your Shoulder's professional website, showcasing the chef's services, menu offerings, and culinary philosophy. The website served as a central hub for client interactions and reservations, enhancing accessibility and customer engagement.
Furthermore, I designed printed collateral such as business cards, recipe envelopes, and signage that reinforced the brand identity across physical touchpoints. These materials were crafted with attention to detail and quality, reflecting the chef's commitment to excellence and personal touch.
To extend the brand's reach, I established and managed Chef at Your Shoulder's social media presence, creating compelling content that highlighted the chef's culinary expertise and engaged with potential clients online. This included developing content strategies, managing platforms, and fostering community interaction.
My role in this project exemplifies my entrepreneurial spirit and dedication to delivering comprehensive branding and marketing solutions that empower businesses like Chef at Your Shoulder to thrive and connect with their audience effectively.