With a keen interest in the stock market and cultural trends, I engaged with a community of retail investors known as "Apes." This group is focused on advocating for transparency and fairness in the stock market, addressing practices that impact the broader investment community.

Applying my design and communication skills, I developed a series of banner ads for a high-visibility publicity campaign. Several of these ads were chosen for display on digital billboards during the Macy's Day Parade in New York City. Additionally, to expand my understanding of Web 3.0 technology and animation, I created several NFTs as part of this initiative.

This project allowed me to combine my professional expertise with my commitment to supporting informed and equitable investment practices, while also gaining valuable insights into emerging digital technologies.