The Unison Festival (Festival Unison, en français) is a vibrant choral event that unites 2SLGBTQI+ choirs from across Canada. Tasked with reimagining the festival's brand, I embraced full creative license to craft a visual identity that celebrates the festival’s rich history while offering flexibility for future iterations. My approach involved transitioning the existing brand into versatile graphic elements that could be adapted for any Canadian city hosting the festival.

A key aspect of this project was developing a dynamic website that not only promoted the festival but also served as a visitors' guide to Calgary. The site featured engaging content that introduced travelers to the city, showcasing local hotels, excursions, and amenities in Calgary and the surrounding areas. Alongside this, I designed all branding and graphic elements, including printed collateral and advertisements, to ensure a cohesive and inclusive visual identity. The result was a seamless blend of continuity and creative freedom, enhancing the festival’s presence and providing valuable resources for attendees.