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The Willow's Way
Project type
Branding & Identity, Media Socials & PR, Print & Collateral, Website Design
Location
Calgary
I played an instrumental role in helping to launch The Willow's Way, a holistic healing business, by providing comprehensive branding and business setup services.
As the lead designer and strategist, I developed a distinctive brand identity that resonated with The Willow's Way philosophy and target audience. This encompassed creating a logo, defining brand colors and typography, and designing cohesive visual elements for business cards, letterheads, and other printed collateral.
Additionally, I orchestrated the business's social media debut by crafting compelling launch posts that introduced The Willow's Way to its online community. These posts effectively communicated the business's mission, services, and unique value proposition, setting a strong foundation for engaging with prospective clients.
My comprehensive approach to branding and business setup ensured that The Willow's Way launched with a cohesive and professional identity, enabling it to attract and connect with clients seeking holistic healing solutions.