At Calgary Outlink, a leading 2SLGBTQI+ local organization, I played a key role in enhancing their outreach and engagement through graphic design, sub-branding, and compelling donor appeal writing.

My responsibilities included developing unique visual identities for various community meeting spaces and groups hosted by Outlink. Each sub-brand design was tailored to align with Outlink's overarching brand identity while authentically representing the diversity within the 2SLGBTQI+ community.

Additionally, I wrote the text and crafted the story featured in Outlink's donor appeal letter. This involved articulating Outlink's mission and impact in a compelling narrative aimed at inspiring potential donors to support their initiatives.

Furthermore, I designed the appeal letter itself, ensuring that the visual presentation complemented the persuasive content. By integrating impactful visuals and cohesive branding elements, I enhanced the letter's effectiveness in conveying Outlink's message and fostering connections with donors.

Throughout the project, I collaborated closely with Outlink to ensure that all designs and written content aligned seamlessly with their brand guidelines and communication objectives. The result was a cohesive visual and narrative strategy that strengthened Outlink's fundraising efforts and reinforced their commitment to supporting the 2SLGBTQI+ community.