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Amber Phalen headshot 2021

All About Amber

Senior Communications, Marketing &
Development Professional

With over two decades of experience in strategic marketing and communications, I have dedicated my career to bridging the gap between diverse stakeholders and fostering meaningful connections.

 

My journey began with an Undergraduate Degree in Journalism and was further enriched by a Masters in Community Economic Development. This educational foundation, combined with extensive hands-on experience, has equipped me with a unique perspective on the power of storytelling and community empowerment.

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Throughout my career, I have had the privilege of working with non-profits, government-affiliated agencies, community-based organizations, and businesses across Canada and globally. My work spans various sectors, including community development, diversity and inclusion, entrepreneurship, and more.

 

I pride myself on my ability to develop and implement comprehensive communication strategies that drive engagement and promote positive change. Whether crafting compelling narratives, leading digital transformation projects, or advocating for community growth, my goal remains the same: to create impactful, lasting connections that benefit the communities I serve.

SOFT
Skills

Curiosity • Critical Thinking ​• Empathy •  Collaboration​ • Teamwork • Sensitivity to marginalized communities & cultures

HARD
Skills

Strategic Thinking • Stakeholder Engagement  Corporate Communications â€‹• Budget Management • Storytelling & written content development ​• Graphic Design

ACQUIRED
Skills

French (language) • Journalism & Communications â€‹• Photography •  Community Economic Development  â€‹• Group Facilitation • Public Speaking

Training & Development

Received
Provided

Indigenous Canada, University of Alberta (Oct 2020) • AFP ICON Virtual, Association of Fundraising Professionals, AFP Global (Mar 2020) • FOIP: Focus on Privacy Online Awareness, Government of Alberta (Jan 2020) • Effective Listening Skills, Calgary Board of Education (May 2019)

Writing skills (incl. university & CEGEP exam prep) • Journalistic Writing Basic and Intermediate levels • Basic to Intermediate Graphic Design • Communications & marketing to/for diverse and vulnerable communities (incl. 2SLGBTQI+)

Centaine Hlushak

“Amber is a powerhouse. Her ever-creative mind, entrepreneurial spirit, and approachable nature made her a dream to work alongside. She rolls with the punches with ease and possesses such empathy and effervescence, while also working incredibly hard to achieve her goals at hand. Amber is a unicorn through and through!"
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